Expanded from product design into design direction across the website, payment product, and virtual cards. Worked with product, marketing, engineering, and leadership to clarify the proposition, refreshed cards within Mastercard and Visa requirements, and simplified the KYC flow. Together, these changes contributed to a 20% relative increase in visitor-to-onboarding conversion.
Based in Bangkok
Ivan Gain is a Product Design Lead, blending design direction, hands-on with AI-assisted workflow and UX strategy.
With 10+ years of experience across fintech, crypto, robotics and mobility, I help founders and teams build cross-platform products. By mapping complex edge cases and using AI to speed up exploration, I deliver solutions that increase conversion, boost activation, and reduce support tickets.
1 / 14
Being a digital nomad for 8+ years, I natively understand how to design for diverse, global audiences and adapt quickly to changing environments. When I’m offline, I love cycling, street photography, or teaching yoga and meditation, usually with a rock ’n’ roll or electronic music playlist in the background.
Work experience
Owned product design and UX writing for the Telegram Mini App and web. Simplified the path to a first issued and funded card and rewrote top-up instructions and transaction statuses. Worked with marketing on invites and referral tracking, which brought approximately 5,000 activated users in one month. Activation increased from 50% to 65%, and related support requests fell by 18% per 1,000 attempts.
Led design initiatives across event discovery, ticket buying, and organizer tools, from discovery through delivery. Worked with product managers and engineers, using customer interviews and usability testing to inform flows, prototypes, and interface decisions. Developed reusable design patterns and mentored designers, giving future updates a shared foundation.
Joined as an external design partner to audit onboarding, activation, and content organization. Used Jobs To Be Done to organize recommendations around the tasks customers wanted to complete. Delivered a focused improvement plan covering onboarding, content structure, product messaging, and App Store presentation.
Designed interfaces for music creation, collaboration, and publishing, from wireframes to production-ready designs. Worked with product managers, engineers, and researchers to translate feedback into prototypes and refine interactions around existing creator behavior. Contributed shared controls and interaction patterns to the component library, keeping repeated behaviors consistent across interfaces.
Worked with product managers and engineers to translate mobility requirements into user journeys. Created product flows and prototypes to evaluate proposed interactions and test assumptions before detailed interface design. Delivered validated prototypes and interface concepts grounded in engineering and service constraints.
Designed web interfaces and digital services where information architecture, navigation, and clear user flows were central. Worked on complex service-oriented products with large amounts of information, forms, and user actions. Learned to work within large projects with multiple business and technical constraints.
Management strengths
- Design direction and quality review
- Design systems and reusable UX patterns
- Discovery workshops and research planning
- Stakeholder alignment and product storytelling
What Ivan offers
Design leadershipProduct strategyService designDesign systemsUX researchCreative directionTeam mentoringStakeholder alignmentProduct storytelling
Target roles
Design ManagerDesign LeadProduct Design LeadExperience Design ManagerService Design ManagerCreative Design ManagerBrand Experience LeadDesign Strategy Lead